Liam Castellanos, son of Phillies outfielder Nick Castellanos, was known for his artistic ability while his dad was in Cincinnati. A portrait he did when he was 8 ended up on a T-shirt that the team sold through its official store, with proceeds going to charity.
Now in Philly, Liam once again put marker to paper for charity, this time drawing himself and bringing his own face into the team. It’s reflective of how his face was often shown after his dad would hit a home run—which happened often in the NLDS, not so much in the NLCS.
Sorry, we’re still a little salty. Back on track now.
This year’s drawing features Liam with a headband, making his “battle cry,” and wearing a headband featuring his dad and his coworkers, Bryce Harper, Bryston Stott, and Brandon Marsh.
Liam Castellanos releases new "Battle Cry" t-shirt for charity.#RedOctober | @ryanconway76 https://t.co/BJe0Bf4mK4
— The Liberty Line (@LibertyLinePHL) October 23, 2023
The artist, of course, signed his work, with a big cursive “Liam” under the drawing.
According to WHYY, proceeds from the shirt (sold by In the Clutch) will benefit “Kisses for Kyle,” which helps kids battling cancer.
https://twitter.com/JasonWHill1/status/1716315503193629114
“[I’m] very proud, for sure,” Nick Castellanos said, according to WHYY. “You know, any time that you’re able to give back, it just means a lot. Also that he is steering it.”
As we reported before, it’s an example how the culture behind a sports team can seep into the franchise’s marketing efforts. Liam obviously does not play for the team, but he’s a known entity for fans who do watch the games. It represents that real people that make up the team, which is important when you’re still upset about certain players going cold at the plate when it matters.
Finally, bringing in the charitable aspect by using the T-shirt to help kids engaged in their own battle brings it over the line as a great sports and apparel promotional campaign.
